Three key benefits of CSR and team building activities
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September 5, 2024
Corporate social responsibility (CSR) and team-building activities are more than just a buzzword in the modern workplace. Implementing CSR activities is essential for creating an engaged and socially conscious team that understands the importance of working closely together and their impact on society and the world around them. Integrating CSR team-building activities is a win-win for you and your employees, as they will feel more valued and motivated by their contribution to developing societies. In addition to this, you will strengthen your company culture and staff morale.
Firstly, what are CSR team-building activities?
Before exploring the benefits of CSR team-building activities, it is important to recognise what it is. At Lightbulb Teams, we work closely with you to deliver an impactful, immersive team-building experience that will align with your business, truly resonate with your team and inspire them to make a change.
Corporate social responsibility focuses on the impact your organisation makes on society, the environment and the economy, and is recognised as a crucial element of business in the modern world, contributing to a positive brand reputation and image. Additionally, studies have shown that employees are more likely to cooperate and have positive relationships with coworkers when their employer engages in CSR and team-building activities.
We offer various team-building activities with a CSR initiative. Each programme is based on evidence-based research, case studies and practical tools, meaning your team will be equipped to overcome challenges presented throughout. Each session includes interactive activities to push your team beyond their comfort zone while learning and engaging with one another. Our programmes include:
Give a Hand: Allowing your team to create a prosthetic hand for someone in a developing country who has lost a limb.
Water Works: Involves the creation of a water filtration system which will be donated to those in communities without access to safe drinking water.
Toy for Life: Your team will help to provide children in developing countries with the opportunity to discover the power of play by creating wooden toys.
What are the benefits of CSR team-building activities?
The introduction of CSR team-building activities will bring a range of benefits to both your organisation and your internal team, going beyond the benefits of traditional team-building initiatives. By allowing your employees to bond whilst making a positive impact on the world around them, you will enhance three main areas: employee morale, company culture and relationships.
Enhancing Employee Morale
The first benefit of CSR team-building activities is their impact on employee morale, engagement and satisfaction. By providing your teams with a shared goal that goes beyond daily work tasks, they will feel empowered to be working together on an initiative that positively impacts societies worldwide. The overall feeling of pride and fulfilment in their role will make your employees feel more invested and motivated in the workplace.
Company Culture Improvements
Team-building activities and corporate social responsibility initiatives are instrumental in shaping a positive company culture. By bringing your employees together to support important causes, you will reinforce the importance of empathy, collaboration, and ethical behaviour. This shared sense of commitment also leads to mutual respect and a greater level of trust amongst your team, improving the level of inclusivity and support in your work environment.
In addition to your existing workforce, investing in CSR team-building activities is also important to attract new employees as company culture is such an important element in job searching. When potential talent is aware of the values and purposeful acts of your organisation, they will feel more drawn to work with you if their values align with those of the company. Studies have shown that a positive company culture can improve employee retention by 40%.
Relationship Building
Not only do CSR team-building activities enhance employee engagement and improve company culture, but they also help employees develop stronger teamwork skills and build better relationships. By providing your team with the opportunity to collaborate in a meaningful way outside of the workplace, they will learn to communicate more effectively, understand each other’s strengths and build trust without the pressure of workloads. These improvements in relationships translate directly into the workplace, however, as they help your team understand the importance of communication and unity in their everyday tasks to boost overall productivity and team dynamics.
Getting started with your CSR strategy
Your corporate social responsibility strategy should align with your company’s values, mission and goals. We recommend to begin by identifying the causes or needs that resonate with your organisation’s mission and employees, and engage your team throughout the process to ensure everyone is on the same page.
Next, you can select CSR team-building activities that work closely with your CSR efforts. This can include one of Lightbulb Teams’ CSR programmes that aim to improve lives in the boardroom and around the world. These programmes are highly impactful as they encourage strong levels of collaboration and a chance for your employees to showcase their individual talents and skills.
Following the implementation of your CSR strategy, it is important to measure the impact these activities have on your organisation. By gathering feedback from your internal team and participants, and monitoring productivity and employee retention, you will be able to refine and sustain your CSR team-building strategy over time.
Contact Lightbulb Teams today to learn how your business can benefit from our CSR team-building activities.