What is the purpose of corporate team building?

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Corporate team building and related activities are important for creating a collaborative, productive workplace. At Lightbulb Teams, we believe that team building allows organisations to develop a more positive company culture and a better working environment for their team.


In todayโ€™s culture, remote and hybrid working models make it easier than ever for employees to feel disconnected from the company they are working for, which can cause breakdowns in communication, a reduction in productivity, and harm staff morale. Team building plays an important role in strengthening these breakdowns in staff-organisation relationships, and improving the working environment as a whole.

Firstly, what does team building involve?

Weโ€™re proud of the team building initiatives that have been strategically developed at Lightbulb Teams. We take things to the next level, going beyond simple icebreakers and instead hosting creative, engaging sessions which are driven by the desire to improve the world around us. The corporate team building programmes we offer include; Give a Hand, Water Works, and Toy for Life, each with a unique initiative to help those in developing countries.

The purpose of team building activities

Overall, we know that the purpose of team building is to create a more positive working environment for employees. However, other areas such as flexibility, teamwork and creativity can also be influenced by team building activities.

Promote Creativity and Innovation

Each team building activity at Lightbulb Teams is uniquely designed to challenge team members to get creative and come up with innovative solutions to the task they are faced with, such as building a water filtration system or a prosthetic limb for someone in need. By providing employees with an opportunity to think outside the box, they will be able to share diverse perspectives and explore a range of ideas together.

Additionally, this invites your team to step outside of their day-to-day environment, breaking free from conventional ways of thinking and developing a fresh, innovative perspective. Providing this platform to get creative and share new ideas will encourage employees to also share ideas in the workplace, ensuring they feel comfortable to express themselves without fear of judgement. In todayโ€™s competitive landscape, creative thinking often gives your organisation a competitive advantage, placing you above the competition.

Developing Leadership Skills

Whilst team building activities can help your team work better together, they can also help you identify budding leaders within the organisation as they offer a unique opportunity for team members to step into a leadership role in a supportive, low-pressure environment. Each programme often requires planning, decision-making and delegation – key elements of effective leadership.

Employees will be given the chance to lead their group throughout the session, learning how to communicate clearly and guide teammates towards the goal of creating a wooden toy, prosthetic limb or water filtration system. A hands-on activity such as this is the perfect setting for these potential leaders to develop their confidence and take initiative in real-life situations.

Improve Internal Communication

The importance of internal communication in the workplace should not be underestimated. An effective flow of communication between departments and coworkers is essential for both productivity and staff morale, and team building activities can have a positive impact on this. By creating new opportunities for colleagues to interact and connect outside of their daily tasks, you are encouraging open dialogue and breaking down communication barriers that potentially exist in the workplace.

Each team building programme at Lightbulb Teams is designed to be a group task, therefore allowing you to bring coworkers together from various hierarchies and departments within the organisation. Through these collaborative, engaging activities, participants will learn to work closely together and clearly express their ideas, listen to one another and understand the varying communication styles within the group.

By encouraging a communicative, transparent way of working, your employees will feel encouraged to share information freely and work together to solve problems during the working day. Throughout the programme, we encourage team members to develop stronger bonds, leading to more efficient internal communication when they eventually return to the workplace.

Time to Have Fun!

Each of our team building activities are designed to make a real difference in the world, but we want participants to have fun while doing so! Getting out of the workplace and having fun are essential from time to time to improve staff wellbeing and workplace morale. We know that employees often face stress, deadlines and demands, and this can lead to feelings of burnout and decreased motivation. By allowing your staff to step away from their desk and usual routine, and engage in a team building activity, they will feel relaxed and recharged.

This sense of fun also breaks down overtly formal barriers and encourages a welcoming team spirit. Employees who have the chance to work together, laugh and have personal conversations will be able to build stronger relationships that translate directly back into the workplace.

Getting started with your team building strategy

We know that team building is an extremely important area of any company as it serves a clear purpose and can bring many benefits to the organisation and its employees, however, it can be difficult to know where to start.

Firstly, you should work to understand the goals of your organisation and your team, and explore the areas they truly care about. If your team is passionate about improving the world around them and aiding developing countries, our corporate team building programmes may be the solution for you! Get in touch with a member of our team today to get started.

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